Brands
FHWien derWKW.
A question. A clear answer.
An original sound logo for FHWien der WKW, composed and produced by Michael Dörfler. A musical question and answer turns the idea of communication and learning into a distinctive sonic signature.
- Project
- FHWien der WKW
- Year
- 2018
- Role
- Sound logo composition & production
- Services
- Sonic Branding · Sound Logo · Composition · Production
A dialogue in two bars.
The melody opens with a harmonised question and resolves into a single, clear answering note. An upward octave leap keeps that answer open and expansive. The structure reflects both communication and the exchange between students and teachers.
Human in character. Flexible in use.
Organic sounds put people at the centre of the identity. A layered opening gives way to a pure, uncluttered answer, while an introductory sound connects the logo to preceding music or speech.
The motif was designed to work across contrasting musical styles, supported by three arrangement sketches and a piano version. Its tempo also allows half-time interpretations, giving the identity room to develop beyond the logo itself.
Watch the film
Open on YouTubeCollaborators
Agency: Cococom
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